OUR Approach
Formation Group’s mission is to partner with clients across a wide spectrum of building development, planning, and operational needs. By collaborating closely with each client’s Project Leadership Team, our experts bring a universal life-cycle perspective that enhances both project value and long-term outcomes. We believe success comes from active engagement at every level from the boardroom to the construction site. This hands-on involvement ensures alignment, minimizes risk, and drives both project and team success. As the Owner’s Representative, we act as the client’s trusted agent, consultant, and advisor. We serve as an authorized steward throughout the entire process, remaining laser-focused on client priorities to deliver results that meet both immediate goals and long-term vision.
PRESIDENT
MATT BROWN, AIA
Matt believes the creative process begins with a simple conversation. He’s in his zone around open-minded people gathered around a table exploring ideas and creating possibilities. He brings out the knowledge, drive and intention in others to empower evolutionary thinking. And his analogies provide realistic insight into what facilities actually cost to build and operate. This no-nonsense approach ensures resources are spent mindfully.
mattb@formationgroup-us.com
515.313.7925
CONTROLLER | HUMAN RESOURCES MANAGER
Paula Sanders
Behind each one of Formation Group's projects, you'll find Paula. She keeps our office operating smoothly, and customers can feel her friendly smile with every conversation. Paula brings a wealth of experience and deep-rooted industry knowledge to service projects with professionalism and efficiency.
PROJECT MANAGER
Aaron Brown
Aaron has a wide variety of project experience in the commercial construction industry, with projects including aviation, laboratory processing facilities, corporate office construction, State of Iowa facility renovation projects, higher education remodel/new construction, and data center development. Aaron understands the process, including contractor selection, project closeout, owner operations transition, and on-going operations support. Aaron has specialized experience in solving problems related to mechanical, electrical, and plumbing systems.
aaronb@formationgroup-us.com
515.729.1902
ASSISTANT PROJECT MANAGER
Jacob Sadler
Jacob brings a steady presence and a client-first mindset to every project. He thrives on the details that make a difference, from spatial analysis in early planning to coordinating work seamlessly on site. With a strong foundation in both architecture and construction, he bridges the gap between design and execution, helping projects stay on track and align with client goals. Jacob’s thoughtful approach fosters collaboration, builds trust, and ensures every project runs smoothly from concept to completion.
jacobs@formationgroup-us.com
563.258.2595
ASSISTANT PROJECT MANAGER
Emma Hollander
Emma combines a detail-oriented approach with a collaborative mindset to keep projects and people moving forward. Focused on client communication and project coordination, she keeps teams aligned and timelines on track through every phase. With a background spanning architecture and design, Emma supports projects from early planning through completion, staying on top of the details and making sure nothing falls through the cracks along the way.
641.430.3089